The masthead is "ELLE" the letters are in grey which helps to make them, stand out from the white background. The masthead is partially covered by the image of Victoria Beckham, which shows how popular the magazine is as it can still be immediately recognised. IT is that larged piece of txt presented on the front cover so it stand out immediately to the audience.
The main image is of Victoria Beckham who the audience immediately recognises and will believe that she is the main feature of the magazine. She is the only image presented on the front cover which is another factor that shows the audience that she is the main feature. Victoria has been dressed in all white except the black braces that she is wearing. this immediately attracts your attention to the image. The image of Victoria is in colour where as all the rest of the front cover has been greyscaled to show impact and attraction to the image.
THere are a large variety of texts layed out over the front cover. Each of these show different features that are inside the magaine. The other text is shown in either black or grey which stand out from the background. Some of the text overlaps the image but not too much tthat it is covered, they are just being layered ontop of each other. This text is less important thank the masthead but it is still important as it reveals to the reader what the articles insider are going to be based on.
The ideology of the magazine is to put across infromation to their audience about the world of fashion and give ideas for the to used themselves. There are also stories on celebritys and articles on beauty and lifestyle. The magazine is reperesenting the women that are into the latest fashions and the designers that produce them. It also represents the High Street stores that similar fashions are available from.